THE SCHOOL NURSE SOCIETY is a professional sorority built on a single belief—that no school nurse should be an island.
Jordan Schriver, the Society’s founder, is a former school nurse who knows that while the profession of the traveling school nurse often involves meaningful work and exotic experiences, it can also be very lonely. She founded the Society to create a world where every school nurse feels completely seen, heard, and loved, by providing relevant resources and connecting them with one another, physically and virtually.
We partnered with Jordan to craft a name, look, and feel that was as friendly and approachable as your best friend and as high-end and high-value as Gucci, with the result being a beautiful, bold, and unique brand identity that distinguishes the SNS from its competition and positions it as the best and only real choice in its niche.
This was the result.
THE SCHOOL NURSE SOCIETY is a professional sorority built on a single belief—that no school nurse should be an island.
Jordan Schriver, the Society’s founder, is a former school nurse who knows that while the profession of the traveling school nurse often involves meaningful work and exotic experiences, it can also be very lonely. She founded the Society to create a world where every school nurse feels completely seen, heard, and loved, by providing relevant resources and connecting them with one another, physically and virtually.
We partnered with Jordan to craft a name, look, and feel that was as friendly and approachable as your best friend and as high-end and high-value as Gucci, with the result being a beautiful, bold, and unique brand identity that distinguishes the SNS from its competition and positions it as the best and only real choice in its niche.
This was the result.
The Logo Suite
The School Nurse Society's primary logo suite gracefully combines a friendly and high-value ethos by way of a retro, comfort-inducing serif font and a uniquely-executed lux brandmark.
The brandmark is distinctive and ownable, depicting the Morning Star above the rising sun, which evokes the idea of healing—a subtle nod to the school nurse’s primary duty: to heal.
Since the target audience is traveling school nurses, the rising sun was designed to be evocative of a compass. And finally, the negative space that makes up the horizon brings to mind the contours of a book lying open on a table, in reference to how school nurses help the cause of learning at schools across the world.
This logo suite feels warm, friendly, and luxurious all at the same time, which is appropriate for an international professional society wanting to convey a feeling of high-value gravitas and approachability simultaneously.
The School Nurse Society's primary logo suite gracefully combines a friendly and high-value ethos by way of a retro, comfort-inducing serif font and a uniquely-executed lux brandmark.
The brandmark is distinctive and ownable, depicting the Morning Star above the rising sun, which evokes the idea of healing—a subtle nod to the school nurse’s primary duty: to heal.
Since the target audience is traveling school nurses, the rising sun was designed to be evocative of a compass. And finally, the negative space that makes up the horizon brings to mind the contours of a book lying open on a table, in reference to how school nurses help the cause of learning at schools across the world.
This logo suite feels warm, friendly, and luxurious all at the same time, which is appropriate for an international professional society wanting to convey a feeling of high-value gravitas and approachability simultaneously.
The Project
Color Palette & Typography
This color palette was selected for its warm, luxurious feel. Terra and Odyssey are combined to create a gradient that’s used extensively for the School Nurse Society’s visual assets, while Ebony and Linen are used for optimal complementarity and contrast.
Stropica was selected as primary typeface and is the font used in the Society's logo; it feels friendly and a touch luxurious, pairing well with Ysabeau Office as a secondary typeface. Not only do these two fonts look beautiful together; they also work well practically, with Stropica having all the beauty and uniqueness required for a good display or primary font, and with Ysabeau Office being optimally readable at small sizes, which is ideal for a secondary typeface used for body copy.
This color palette was selected for its warm, luxurious feel. Terra and Odyssey are combined to create a gradient that’s used extensively for the School Nurse Society’s visual assets, while Ebony and Linen are used for optimal complementarity and contrast.
Stropica was selected as primary typeface and is the font used in the Society's logo; it feels friendly and a touch luxurious, pairing well with Ysabeau Office as a secondary typeface. Not only do these two fonts look beautiful together; they also work well practically, with Stropica having all the beauty and uniqueness required for a good display or primary font, and with Ysabeau Office being optimally readable at small sizes, which is ideal for a secondary typeface used for body copy.
Closing Thoughts
We set out to craft an identity for a brand that would be positioned to dominate the niche of school nurse professional societies, and we succeeded. We were proud to partner with Jordan to craft a unique brand identity that fuses friendliness and luxury together while avoiding a sterile corporate look on the one hand and a low-class unprofessional look on the other, and we look forward to seeing the School Nurse Society's continued success in the near future. ✦
We set out to craft an identity for a brand that would be positioned to dominate the niche of school nurse professional societies, and we succeeded. We were proud to partner with Jordan to craft a unique brand identity that fuses friendliness and luxury together while avoiding a sterile corporate look on the one hand and a low-class unprofessional look on the other, and we look forward to seeing the School Nurse Society's continued success in the near future. ✦
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
