99% of coffee and book store chains are out to look as conventionally contemporary as possible, the result being that they all tend to look the same. NOBLEHEART BOOKS & COFFEE, CO., is a different story.
Nobleheart is a family-friendly Christian boutique coffee shop and bookstore chain with three locations across the Pacific Northwest, with the mission of providing customers with great coffee and great books, with a focus on Christian and classical literature.
Nobleheart's name is inspired by Luke 8:15, which says: "But the seed on good soil stands for those with a noble and good heart, who hear the word, retain it, and by persevering produce a crop." The logo's brandmark is a visual representation of the name of the brand: "noble" being represented by the crown, with a literal heart standing in for the "heart."
99% of coffee and book store chains are out to look as conventionally contemporary as possible, the result being that they all tend to look the same. NOBLEHEART BOOKS & COFFEE, CO., is a different story.
Nobleheart is a family-friendly Christian boutique coffee shop and bookstore chain with three locations across the Pacific Northwest, with the mission of providing customers with great coffee and great books, with a focus on Christian and classical literature.
Nobleheart's name is inspired by Luke 8:15, which says: "But the seed on good soil stands for those with a noble and good heart, who hear the word, retain it, and by persevering produce a crop." The logo's brandmark is a visual representation of the name of the brand: "noble" being represented by the crown, with a literal heart standing in for the "heart."
The Logo Suite
Nobleheart's logo suite positions it as high-class and family-friendly. We designed their brand to feel distinct from all other book and coffee chains so as to put Nobleheart in its own category and make it the only choice for its target audience: Christian parents who want a safe place for them to hangout at with their kids and enjoy good books and great coffee.
Nobleheart's logo suite positions it as high-class and family-friendly. We designed their brand to feel distinct from all other book and coffee chains so as to put Nobleheart in its own category and make it the only choice for its target audience: Christian parents who want a safe place for them to hangout at with their kids and enjoy good books and great coffee.
The Project
Color Palette & Typography
This color palette was designed to be simple, minimalistic, and distinctive, to increase the likelihood of brand recognition. A rich, luxurious brown (Mocha) was selected to evoke the color of coffee, while a warm off-white (Crème) was selected for contrast and a feeling of comfort.
The typeface used in the logo is called Gelica; it was chosen because it is evocative of comfort and warmth while also conveying a classical, friendly, and trustworthy look by virtue of being a serif font. Junicode pairs naturally with Gelica as a secondary typeface because of its readability.
This color palette was designed to be simple, minimalistic, and distinctive, to increase the likelihood of brand recognition. A rich, luxurious brown (Mocha) was selected to evoke the color of coffee, while a warm off-white (Crème) was selected for contrast and a feeling of comfort.
The typeface used in the logo is called Gelica; it was chosen because it is evocative of comfort and warmth while also conveying a classical, friendly, and trustworthy look by virtue of being a serif font. Junicode pairs naturally with Gelica as a secondary typeface because of its readability.
Closing Thoughts
Most coffee and book store chains are scrambling to look, sound, and feel as hip and new as possible. Nobleheart Books & Coffee, Co., is doing the exact opposite, taking the advice of branding expert Marty Neumeier: when everyone else is doing one thing, do the opposite as boldly as possible.
With this commitment, we crafted a bold and beautiful brand identity that positions Nobleheart as a meaningfully different and irresistible choice in the crowded market of book and coffee chains. Nobleheart's brand identity appeals to its specific target audience and is true to its values and mission, which is the very thing that makes it distinctive and memorable. ✦
Most coffee and book store chains are scrambling to look, sound, and feel as hip and new as possible. Nobleheart Books & Coffee, Co., is doing the exact opposite, taking the advice of branding expert Marty Neumeier: when everyone else is doing one thing, do the opposite as boldly as possible.
With this commitment, we crafted a bold and beautiful brand identity that positions Nobleheart as a meaningfully different and irresistible choice in the crowded market of book and coffee chains. Nobleheart's brand identity appeals to its specific target audience and is true to its values and mission, which is the very thing that makes it distinctive and memorable. ✦
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
