DERRYBERRY, PLC is a small law firm against big competition.
Thankfully, Derryberry has one strength it leverages: its specialized knowledgeability. With offices in Richmond, VA and Nashville, TN, Derryberry provides unparalleled expertise in navigating their clients through HUD law and regulation.
We collaborated with Derryberry to highlight this strength with their brand identity. Derryberry's specialized knowledge is incapable of being matched by any of its competition, and we aimed to show that expertise to the world with a visually distinctive and timeless brand identity that felt approachable and professionally knowledgeable at the same time.
This is what we came up with.
DERRYBERRY, PLC is a small law firm against big competition.
Thankfully, Derryberry has one strength it leverages: its specialized knowledgeability. With offices in Richmond, VA and Nashville, TN, Derryberry provides unparalleled expertise in navigating their clients through HUD law and regulation.
We collaborated with Derryberry to highlight this strength with their brand identity. Derryberry's specialized knowledge is incapable of being matched by any of its competition, and we aimed to show that expertise to the world with a visually distinctive and timeless brand identity that felt approachable and professionally knowledgeable at the same time.
This is what we came up with.
The Logo Suite
The primary logo was inspired by the idea at the heart of this law firm: the idea of knowledgeably helping their clients navigate the complex requirements of the law efficiently and professionally, so that they’re never lost in the labyrinth of legalities, can close quickly, and get paid as fast as possible.
This logo suite positions Derryberry as a wise and caring guide through the complexities of the law. The owl, in classical tradition, was symbolic of the Goddess of Wisdom, Athena, and of wisdom and knowledge generally. With that in mind, we designed the brandmark as the profile of an owl in a simple, elegant, and classy style. Within its two eyes are reflections of the North Star, which was used by the ancients to navigate the treacherous oceans of the world before.
To double down on this evocative imagery, the eyes also resemble two compasses, placed side-by-side. The result is a submark that stands out as visually distinctive, classy, and symbolic of wisdom and Derryberry’s commitment to navigate their clients through the complexities of the law.
The primary logo was inspired by the idea at the heart of this law firm: the idea of knowledgeably helping their clients navigate the complex requirements of the law efficiently and professionally, so that they’re never lost in the labyrinth of legalities, can close quickly, and get paid as fast as possible.
This logo suite positions Derryberry as a wise and caring guide through the complexities of the law. The owl, in classical tradition, was symbolic of the Goddess of Wisdom, Athena, and of wisdom and knowledge generally. With that in mind, we designed the brandmark as the profile of an owl in a simple, elegant, and classy style. Within its two eyes are reflections of the North Star, which was used by the ancients to navigate the treacherous oceans of the world before.
To double down on this evocative imagery, the eyes also resemble two compasses, placed side-by-side. The result is a submark that stands out as visually distinctive, classy, and symbolic of wisdom and Derryberry’s commitment to navigate their clients through the complexities of the law.
The Project
Color Palette & Typography
We didn't want Derryberry to blend in with its competition (all of whom were doing the exact same things), so we selected each of the colors in this palette to distinguish Derryberry from its competition and make it feel classy, trustworthy, approachable, and knowledgeable. None of these colors (with the exception of Aether) are used by the competition, which casts Derryberry as distinctly exceptional.
Similarly, we selected Kenfolg as a primary font (for headings and subheadings) because it positions Derryberry as professional, knowledgeable, confident, and premium. Lexend works well as a secondary font because it feels timelessly up-to-date and is easy-to-read.
We didn't want Derryberry to blend in with its competition (all of whom were doing the exact same things), so we selected each of the colors in this palette to distinguish Derryberry from its competition and make it feel classy, trustworthy, approachable, and knowledgeable. None of these colors (with the exception of Aether) are used by the competition, which casts Derryberry as distinctly exceptional.
Similarly, we selected Kenfolg as a primary font (for headings and subheadings) because it positions Derryberry as professional, knowledgeable, confident, and premium. Lexend works well as a secondary font because it feels timelessly up-to-date and is easy-to-read.
Closing Thoughts
Derryberry's new brand identity positions it to cut through the noise and reach high-paying clients that want expert guidance through HUD law. It's a small law firm going up against law firm behemoths with 1,000+ lawyers and multimillion dollar annual budgets, but with this new brand identity highlighting what makes it special, Derryberry can do nothing but win. ✦
Derryberry's new brand identity positions it to cut through the noise and reach high-paying clients that want expert guidance through HUD law. It's a small law firm going up against law firm behemoths with 1,000+ lawyers and multimillion dollar annual budgets, but with this new brand identity highlighting what makes it special, Derryberry can do nothing but win. ✦
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
