THE DAILY DOSE is a daily video and audio podcast founded by Joshua Haymes, featuring theological, political, and cultural content for Christians with a spine—Christians who believe in the Lordship of Christ, and want His Kingdom to be unapologetically proclaimed throughout America and the world.
The mission of this podcast is to provide Christians with theological, spiritual, and political content that gives them the courage, knowledge, and inspiration to rebuild Christendom across the United States of America and the rest of the world, one family at a time.
The target demographic is young, churchgoing Christian men between 25 and 45, so we worked with The Daily Dose and Joshua to craft a brand identity that felt distinctly masculine, honest, and classy, all at the same time.
THE DAILY DOSE is a daily video and audio podcast founded by Joshua Haymes, featuring theological, political, and cultural content for Christians with a spine—Christians who believe in the Lordship of Christ, and want His Kingdom to be unapologetically proclaimed throughout America and the world.
The mission of this podcast is to provide Christians with theological, spiritual, and political content that gives them the courage, knowledge, and inspiration to rebuild Christendom across the United States of America and the rest of the world, one family at a time.
The target demographic is young, churchgoing Christian men between 25 and 45, so we worked with The Daily Dose and Joshua to craft a brand identity that felt distinctly masculine, honest, and classy, all at the same time.
The Logo Suite
The logo suite is the face of the brand identity, so with that in mind, we carefully crafted one that conveyed both strength and honesty. It also needed to feel new and relevant and old and rooted in truth—all at the same time.
The strong typeface we used in the Vertical Logo brings together the "old" and "new" ethos gracefully; when combined with a minimalist brandmark which is simple and easy-to-use in a variety of modern applications, the result is a logo that feels old, new, honest, masculine, trustworthy, and newsworthy, all at the same time.
The logo suite is the face of the brand identity, so with that in mind, we carefully crafted one that conveyed both strength and honesty. It also needed to feel new and relevant and old and rooted in truth—all at the same time.
The strong typeface we used in the Vertical Logo brings together the "old" and "new" ethos gracefully; when combined with a minimalist brandmark which is simple and easy-to-use in a variety of modern applications, the result is a logo that feels old, new, honest, masculine, trustworthy, and newsworthy, all at the same time.
The Project
Color Palette & Typography
We carefully crafted a color palette that positions the Daily Dose as strong, trustworthy, masculine, and classy. Alabaster works excellently for contrast. Lionsmane feels regal and classy. Midnight provides contrast and feels trustworthy and true. Dominion feels bold and fearless, while Ironwood feels strong and firm.
The fonts we selected convey strength and newsworthiness. Storica feels classical and new at the same time. Martel Sans acts as an excellent secondary font because of its readability and the fact that it is a sans-serif, offering harmonious contrast with Storica.
We carefully crafted a color palette that positions the Daily Dose as strong, trustworthy, masculine, and classy. Alabaster works excellently for contrast. Lionsmane feels regal and classy. Midnight provides contrast and feels trustworthy and true. Dominion feels bold and fearless, while Ironwood feels strong and firm.
The fonts we selected convey strength and newsworthiness. Storica feels classical and new at the same time. Martel Sans acts as an excellent secondary font because of its readability and the fact that it is a sans-serif, offering harmonious contrast with Storica.
Closing Thoughts
Collaborating with the Daily Dose went like this: at the beginning, we had a so-so look and feel that needed a lot of help and inspired no one. By the end, we'd crafted a compelling brand identity that felt up-to-date and rooted and grounded in the truth of God's Word, all at the same time.
More importantly, this brand identity positions the Daily Dose as an authoritative voice in its niche, building trust with its specific target audience, and inspiring them to rebuild the ruins of Christendom, one man and one family at a time. ✦
Collaborating with the Daily Dose went like this: at the beginning, we had a so-so look and feel that needed a lot of help and inspired no one. By the end, we'd crafted a compelling brand identity that felt up-to-date and rooted and grounded in the truth of God's Word, all at the same time.
More importantly, this brand identity positions the Daily Dose as an authoritative voice in its niche, building trust with its specific target audience, and inspiring them to rebuild the ruins of Christendom, one man and one family at a time. ✦
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
