CATHEDRAL is a publishing house with the mission of inspiring the next generation of Christian tradesmen.
Founded by the roofer Charles Clark out of his love for the trades, Cathedral seeks to be the go-to publishing house for talented writers within the trades who want to publish books—for adults or children—that inspire.
Collaborating with Charles, we sought to create a brand identity that appeals to the Christian classical and home education crowd while also feeling distinct from other publishing companies within this niche. In the end, we crafted a brand identity that feels distinctive and awe-inspiring, centering on a celebration of the greatest work the Christian trade guilds of old put their hands to: the medieval cathedral.
CATHEDRAL is a publishing house with the mission of inspiring the next generation of Christian tradesmen.
Founded by the roofer Charles Clark out of his love for the trades, Cathedral seeks to be the go-to publishing house for talented writers within the trades who want to publish books—for adults or children—that inspire.
Collaborating with Charles, we sought to create a brand identity that appeals to the Christian classical and home education crowd while also feeling distinct from other publishing companies within this niche. In the end, we crafted a brand identity that feels distinctive and awe-inspiring, centering on a celebration of the greatest work the Christian trade guilds of old put their hands to: the medieval cathedral.
The Logo Suite
This logo suite positions Cathedral as a respectable institutional force in the Christian classical and home education world. The primary logo presents Cathedral as a provider of timeless, high-quality titles anchored in the Christian faith; it was carefully crafted to be unique and ownable—being based on a small Russian Orthodox chapel in Charles Clark's hometown of Charlotte, North Carolina.
This logo suite positions Cathedral as a respectable institutional force in the Christian classical and home education world. The primary logo presents Cathedral as a provider of timeless, high-quality titles anchored in the Christian faith; it was carefully crafted to be unique and ownable—being based on a small Russian Orthodox chapel in Charles Clark's hometown of Charlotte, North Carolina.
The Project
Color Palette & Typography
The color palette we selected for Cathedral Publishing House is a monochromatic color scheme, inspired by blue denim jeans, and honest, blue collar work. Blue feels trustworthy, friendly, honest, and strong, which makes this color palette perfect for a publishing house intending to inspire the next generation of tradesmen.
Aviano is our primary typeface and is the font used in our logo; it feels classical, strong, honest, and classy all at the same time, pairing well with the functional and readable Josefin Sans as a secondary typeface.
The color palette we selected for Cathedral Publishing House is a monochromatic color scheme, inspired by blue denim jeans, and honest, blue collar work. Blue feels trustworthy, friendly, honest, and strong, which makes this color palette perfect for a publishing house intending to inspire the next generation of tradesmen.
Aviano is our primary typeface and is the font used in our logo; it feels classical, strong, honest, and classy all at the same time, pairing well with the functional and readable Josefin Sans as a secondary typeface.
Closing Thoughts
Most people would expect a publishing company dedicated to the trades to look earthy, raw, and less-than-glorious.
In collaboration with Charles Clark, we figured out that doing the opposite—focusing on the glorious potential of the trades—would be more appealing to our target audience and make Cathedral's brand more memorable.
This brand identity positions Cathedral as the only real choice in its niche. Cathedral now looks, sounds, and feels like the provider of high-quality publications by tradesmen, for tradesmen. And that's a great position to be in. ✦
Most people would expect a publishing company dedicated to the trades to look earthy, raw, and less-than-glorious.
In collaboration with Charles Clark, we figured out that doing the opposite—focusing on the glorious potential of the trades—would be more appealing to our target audience and make Cathedral's brand more memorable.
This brand identity positions Cathedral as the only real choice in its niche. Cathedral now looks, sounds, and feels like the provider of high-quality publications by tradesmen, for tradesmen. And that's a great position to be in. ✦
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
Testimonials
Good people trust us…
…and you can too.
Joshua is highly professional and very thorough in his work. Working with Resurrection Design Co. helped me greatly toward defining and building my brand properly. You’re in good hands here!
Andrew Yarbrough
CEO of Shut Up & Play Music
In the two projects he has done for me, Josh at Resurrection Design showed himself to be competent, conscientious, talented and reliable. I would not hesitate to hire him again[.]
Kenneth Griffith
Historian at Creation History
Josh was superb . . . He went above and beyond what was asked, was timely, had great creativity in the build, and carried a great attitude the entire time. I had total confidence that he would do an exceptional job, and he did not disappoint.
Marc Falmer
CEO of the Walking Onion Farm
The quality was excellent. The communication was thorough. Collaborating with this graphic designer was a smart business decision.
Matthew Henderson
CEO of Henderson Media, LLC
Joshua of Resurrection Design, Co. was absolutely fabulous. He really helped me encapsulate the personality of my company and brought my vision to life. . . . I would highly recommend his services!
Amber Yarbrough
CEO & Creator of Sprinkles & Friends
Josh is an incredibly creative individual who cares deeply about providing top-notch care for his clients. He built our logo suite to be truly personalized to our company's brand and future. Go to Josh if you want your brand to shine.
Bruce Johnson
CEO of Advent Digital Solutions
