Nobleheart Books and Coffee, Co., is a family-friendly Christian boutique coffee shop and bookstore chain with three locations across the Pacific Northwest, with the mission of providing customers with great coffee and great books, with a focus on Christian and classical literature.
Nobleheart's name is inspired by Luke 8:15, which says: "But the seed on good soil stands for those with a noble and good heart, who hear the word, retain it, and by persevering produce a crop." The logo's brandmark is a visual representation of the name of the brand: "noble" being represented by the crown, with a literal heart standing in for the "heart."
The light and dark roast coffee have names that are inspired by Christ's parables on the Kingdom of Heaven, which is a theme that the billboard designs carry as well.
The color palette is simple so as to increase the likelihood of brand recognition. A rich, luxurious brown was selected to evoke the color of coffee, while a warm off-white was selected for contrast and a feeling of comfort. The typeface used in the logo is called Gelica; it was chosen because it is evocative of comfort and warmth while also conveying a classical look by virtue of being a serif.
The result is a premium-feeling brand identity that elevates Nobleheart above its competition, appeals to Nobleheart's ideal customers, and accurately reflects the spirit and values of the brand.
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Logo Concept
Color Palette
Typography
Logo Suite
Coffee Packaging
Billboard Designs
Pattern
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